Big Data Analytics 3.0

In this article from the Harvard Business Review, Tom Davenport argues that Analytics is moving into a 3rd phase which he calls “Analytics 3.0”.

Analytics 3.0 moves beyond our traditional concept of business intelligence and the initial development of Big Data. With Analytics 3.0, Davenport envisions that analytics will be more customer facing and deliver greater value across all industries.

https://hbr.org/2013/12/analytics-30