Customer feedback is an essential component of business strategy development. This classic HBR articles highlights the risk that firms face due to over-reliance on their best customers to inform their strategy.
HBR: Disruptive Technologies 1995
Customer feedback is an essential component of business strategy development. This classic HBR articles highlights the risk that firms face due to over-reliance on their best customers to inform their strategy.
HBR: Disruptive Technologies 1995